4-Week Content Calendar for Small Business (AU)
A tactical, low-cost schedule to help Australian small businesses get consistent traction on Instagram, Facebook and X — sample prompts, campaign windows and paid-ad moments.
A tactical, low-cost schedule to help Australian small businesses get consistent traction on Instagram, Facebook and X — sample prompts, campaign windows and paid-ad moments.
Designed for service-based and retail small businesses across Australia. Each week mixes: brand storytelling, product/service spotlight, social proof, quick tips, local event tie-ins and one paid boost.
3 organic posts + 2 stories/reels + 1 paid boost weekly.
Prioritise local hashtags, location tags and community collaborations to reach nearby customers.
Start with AU$80–150/week for modest reach; scale based on performance.
| Day | Type | Content prompt | CTA |
|---|---|---|---|
| Mon | Brand Story | Introduce your founder + local origin story | Follow |
| Tue | Product | Showcase best-seller with UGC-style photo | Shop / DM |
| Wed | Tip | Quick how-to relevant to your service | Save |
| Thu | Reel | Behind-the-scenes short clip (15-30s) | Share |
| Fri | Offer | Weekend promo + boosted post | Book / Buy |
| Sat | Social proof | Customer testimonial carousel | Review |
| Sun | Local | Tie to community event or local shoutout | Visit |
Focus on reels and saveable posts. Use 2–3 hashtags + one local tag. Stories for daily micro-updates and polls to drive engagement.
Local groups and events remain powerful. Boost service posts to neighbourhood audiences and use local offers.
Short, timely commentary and links to blog pages or booking pages. Use conversational tone; retweet customer posts.
Use consistent filters, 2 brand colours, clear text overlay and mobile-first framing.
Practical tips curated for Australian SMBs. We help you set up repeatable systems for ongoing social growth.
If you'd like a customised 4-week calendar for your business, we can prepare one after a short intake call.