Performance review — Australia (R9)

A focused social media performance review for Australian businesses: audit of channels, ad spend efficiency, content lift, and growth levers.

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Overview

We review account structure, creative performance, posting cadence, audience targeting, and paid social effectiveness. This review focuses on Australian market signals and small business ROI.

Channel mix and content mapping
Paid media ROAS and CPA benchmarks
Audience growth and engagement trends

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Key metrics snapshot

Metric	Current	Target	Notes
Monthly Reach	28,400	50,000	Improve posting cadence & paid boost
Engagement Rate	1.2%	2.5%	Test short-form video
CTR (ads)	0.7%	1.4%	Refine creatives & CTAs
CPA (AUD)	$18.40	$12.00	Audience narrowing + lookalikes

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Audit findings — quick highlights

Account structure

Ad sets overlap and budget dilution detected; recommend consolidation and clear campaign objectives.

Creative performance

Static images underperform vs short-form video. Reallocate 30% of creative budget to Reels/TikTok-style content.

Audience & targeting

Broad targets lead to high CPA. Use interest layering and custom audiences from customer lists.

Case studies (Australia)

Local cafe — 3x foot traffic

Optimised local awareness + time-bound offers increased walk-ins and loyalty signups.

E‑commerce — CPA down 40%

Creative refresh and funnel retargeting reduced CPA and lifted conversion rate.

Client testimonial

"Practical, local-first recommendations that actually improved our ROI" — Satisfied client, Melbourne.

Recommendations

Move to a 3:2:1 content mix (value:community:promotional), publish 4–5x weekly with at least 30% video assets. Test short captions and local hashtags.

Consolidate similar ad sets, implement creative rotation, allocate separate budgets for prospecting and retargeting, and set CPA targets by campaign.

Weekly snapshot + monthly deep-dive: reach, engagement rate, CTR, CPA, and LTV trends. Use these to iterate creative and budget allocation.

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FAQ

How long does an audit take?

Standard delivery is 5–7 business days for a comprehensive review; expedited options available.

Is this suitable for small local businesses?

Yes — recommendations are tailored to local targeting, budgets, and Australian audiences.

Ready to improve social performance?

We provide concise, Australia-focused plans that fit small business budgets.

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