Creative briefs for Australian social media

Clear, actionable briefs tailored to small businesses and agencies — optimised for Instagram, Facebook and paid social in Australia.

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Why a focused brief matters

Briefs reduce revision cycles, clarify target audiences, set measurable KPIs and speed up approvals. For Australian SMEs, we emphasise local insights, seasonal promotions and platform best-practices.

Audience segmentation: demographics, behaviours, purchase intent
Tone and brand personality aligned to market expectations in AUS
Channel-specific creative direction for Instagram, Reels, Stories and feed ads

Templates & examples

Objective: drive in-store bookings. Audience: 25–45, urban VIC suburbs. Channels: Instagram Stories, Facebook feed. CTA: Book now. KPIs: CTR 1.5%+, bookings uplift 12% month-on-month.

Objective: increase brand recall. Audience: coastal lifestyle seekers, 18–34. Content: short-form Reels, influencer partnerships. Tone: friendly, aspirational. KPIs: reach, video views, saved posts.

Objective: online sales. Messaging: value-first headline, social proof. Assets: 3 variants (static, video 15s, carousel). Audience: retarget site visitors + lookalikes. KPI: ROAS target 3x+.

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Sample outputs

Instagram campaign mock — headline + visual direction.

Story set with swipe-up CTA and cadence plan.

Carousel ad layout for multi-product promotion.

Creative leads

Alex Morgan — Creative Director

10+ years delivering social-first creative for Australian SMBs. Focus: strategy, storytelling, format testing.

Pricing guide

Indicative prices (AUD). Custom quotes available — request via Contacts.

Package	Includes	Deliverables	From
Starter Brief	1-channel, 1 campaign	1-page brief, 2 concepts	$249
Growth Brief	2 channels, 1 month plan	3-page brief, creative frames	$599
Full Creative Pack	Strategy + execution plan	Comprehensive brief + storyboard	$1,250

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We adapt briefs for in-house teams, agencies or full-service delivery across Australia.

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